Why You Need A Mongrel Marketing Approach To Reach Your Business Goals
Marketing in this current climate is HARD. It requires a lot of time, effort, and tracking, and sometimes it may feel like, WHY am I even doing this? Spotted Dog Marketing can help with that. Let's create a strategy that's tailored to YOU and your specific business needs. Interested? Keep reading!
What is Mongrel Marketing? - Mongrel Marketing Solutions For Human Companies.
Mongrel: Mutt or mixed-breed; does not belong to one officially recognized breed.
Not each company needs the same (purebred, see what we did there 😉) marketing solutions to get the results they need to grow their business. So, we understand our Client's complex business needs and make it our business to understand their business.
Spotted Dog specializes in providing mixed marketing solutions for service providers; from branding to digital media, we work together to find kick-ass marketing solutions that work with and grow our Client's businesses.
Our Clients are general contractors, architects, designers, engineers, trade partners, and building materials suppliers in the commercial AEC industry. Their business is driven and led by incredible people who care about the relationships and people they work with every day. Conventional marketing didn't work for them, and that's why they chose to partner and trust Spotted Dog with out-of-the-box marketing solutions to grow their businesses.
Even Your Competitors Have A Different Audience
Even competitors have different "ideal" clients. So, let's give your ideal target audience a persona👇.
Your Turn (fill out the exercise below):
Who are they?
What do they do?
What are their demographic?
Where are they located, OR do they have multiple locations?
What industry(s) are they in?
Are they a business owner, building manager, or architect?
What do they like to do on the weekends? (BONUS: Do those align with the things you enjoy too?)
What are their characteristics? (Ex: trusting, kind, generous, charismatic..etc.)
How Does Your Ideal Customer "See" You 👀:
"Where" are they? Are they on social media (Instagram, TikTok, LinkedIn)? Do you have mobile signage?
Are they at events, and if they are, what specific events? (Trade associations, local chapters, chambers, and business groups)
How are they finding you? (Your website, your network, referral, repeat customer)
What is your marketing mix?
Digital (Check all that apply)
▪️ Are you on social media? If so, what platforms
▪️ Do you have a kick-ass website?
▪️ What e-brochures or downloads have you created?
▪️ Do you have photography of your business, projects, or photos highlighting what you do and the services you provide?
▪️ Do you have videography?
▪️ Do you have an email marketing strategy in place?
▪️ Do you have a way of collecting reviews?
Marketing Collateral (Check all that apply)
▪️ Do you have unique business cards?
▪️ Do you have a trade show booth system that packs a punch?
▪️ Do you have printed materials (folders, About sheets, notepads)
▪️ What about promotional items (A.K.A. swag, like; hats, sweatshirts, tees, pens, and mugs)?
Advertising (Check all that apply)
▪️ Do you have a physical space with eye-catching signage?
▪️ Do you have trucks or fleet vehicles that can act as mobile signage?
▪️ Do you have quarterly print or digital ads? (BONUS: Are you aware of the impact these have on your business?!)
▪️ Do you sponsor events and serve on a board or committee?
Want a catered approach to your marketing? Schedule a free 30-minute consultation with the Spotted Dog crew!
Even Better: Located in Minnesota? Let's meet up! Brainstorming conversations are best had over coffee, tea, some food or adult beverages 😊
Spotted Dog Marketing is a Minnesota-based creative marketing firm driven to help contractors, architects, and service providers market their services, grow their brands, and build their businesses in a crowded marketplace. Mongrel marketing for human companies 🐶.
