PROJECT OVERVIEW

After a long and successful career in the food industry, Konrad and his wife embarked on a new journey together, creating and sharing food they love with friends, family, and an entire community in South Carolina. Located in the Charleston, South Carolina area, Konrad offers smoked meats and catering and sells his creations out of a traveling food truck.

For the brand design behind Too Good Foods, Konrad and Patti wanted something fun, sparked joy, and connected with the low country cuisine famous in the South Carolina area. Ultimately, we designed a brand identity that embodied their personality while connecting their food with their target audience.